SIGHT & THOUGHT
SIGHT & THOUGHT
To briefly describe how I work: I consider myself to be a designer, as opposed to an illustrator or straight-up artist. I don't create drawings and paintings, which have never been my strength. Instead I use digital manipulation to create images from elements I've gathered from different, often disparate sources. These elements are usually based around photographs that either I take or are taken by someone specifically for the project. Sometimes additional elements are acquired from the Internet. I also strive to anchor my works with strong typography and logo design.
The three main goals of my designs are:
1) Client satisfaction, of course,
2) Visuals that are unique and engaging, but not distracting from the information being communicated, and
3) A strong "common structure" present in all parts of the design to give everything in the project consistency.
I always feel that ultimately, my designs are a form of communication like any other, and as such the noise should never interfere with the signal.
Fletch Brendan Good
Red Runner Sight & Thought
fletch@bfg.redrunnerst.com
The following are seven examples of my work for book publishing clients from 1999 to 2004, followed by the CD booklet design I did for Soundscape in 1998. Each page contains a brief description of the project.
In addition to these six, I've done the programs for the ProgDay international rock festival for the years 1995-2000 & 2003, battlefield maps and a cover for three WWII books, and two websites: VowOfVengeance.com and YadkinValleyHounds.com.
None of this includes the work I've done in my day job, which for the past six years has been in the position of Art Director for Winston-Salem's ABC and UPN television affiliates. We won't go there.